Posts Tagged ‘consumer psychology’

Christophe Morin

With over 25 years of marketing and business development experience, Christophe’s passion has always been to understand and predict consumer behavior.

Before joining SalesBrain, Christophe was Chief Marketing Officer for Star Networks, a public company that develops private networks for Fortune 500 companies. Previously, he was VP of Marketing and Corporate Training for Canned Foods, Inc, the largest grocery remarketer in the world.

During a six-year tenure as President and C.E.O. of French-owned Doublet Manufacturing, Inc, , he won a highly competitive multi-million dollar Olympic bid in 1996.

Christophe graduated from ESC Nantes with a BA in Marketing, and received an MBA from Bowling Green State University. He is currently pursuing a Phd in Media Psychology with Fielding Graduate Institute in Santa Barbara, California.

Dan Hill

Dan Hill, Ph.D., founder and president of Sensory Logic, Inc., is a recognized authority on the role of emotions in consumer and employee behavior. In launching the company, Dan was inspired by breakthroughs in brain science which challenge traditional ideas of understanding, and by facial coding as an aid in measuring people’s decision-making process for consumer insight testing.

In 1998 Dan Hill started Sensory Logic, Inc., a scientific, research-based consultancy that specializes in gauging and helping to enhance companies’ sensory-emotional connection with consumers.

Dan is a frequent speaker around the world and has appeared on CNN and FOX, as well as on NPR’s Marketplace, CNBC and CNNfn. His extensive press coverage in print includes The Wall Street Journal, The New York Times, China Forbes, BusinessWeek and Business 2.0.

Sensory Logic’s unique research combination of eye tracking and facial coding to measure consumers’ split-second, intuitive reaction to advertising and products led Dan to publish two books. Body of Truth: Leveraging What Consumers Can’t or Won’t Say (John Wiley & Sons 2003) was a Fast Company Book of the Month nominee, and rated as one of the three most important business books of 2004 by DDI Magazine. His latest book is the critically-acclaimed Emotionomics: Winning Hearts and Minds (Beaver Pond Press 2007), which explores both the marketplace and workplace, received much notable praise in advance of its release.

Raised in Minnesota and Italy, Dan received his Ph.D. from Rutgers University following studies at Brown University, Oxford University, and St. Olaf College. Dan and his wife, Karen, a clothes designer, live in St. Paul, Minnesota.

Dan Hill is a recognized authority on the role of emotions in consumer and employee behavior with over a decade of experience running his scientific, emotional insights consultancy: Sensory Logic, Inc. Its unique research tool, facial coding, is highlighted in Malcolm Gladwell’s best-seller Blink and is used by the CIA and FBI.

A frequent speaker at business conferences and seminars from coast to coast, as well as in Europe and Asia, Dan’s blue-chip clients have included Target, Toyota, General Motors, American Express, Capital One, Nokia, GlaxoSmithKline, among dozens of other major brands.

Dan has appeared on FOX NEWS, CNN, and MSNBC regarding his analysis of the 2008 Presidential Election. Press coverage of Dan and his company include The New York Times, USA Today, The Wall Street Journal, Advertising Age, TIME.com, China Forbes, Entrepreneur, LA Times and Kiplinger’s.

In the fall of 2008, Kogan Page re-released his second book, Emotionomics, Winning Hearts and Minds with a new foreword written by Sam Simon, co-creator of The Simpsons. Dan’s first book, Body of Truth: Leveraging What Consumer’s Can’t or Won’t Say was released in 2003 and was a Fast Company Book of the Month nominee.

Dan received his Ph.D. from Rutgers University following studies at Brown University, Oxford University, and St. Olaf College. Dan and his wife, Karen Bernthal, a clothing designer, live in

St. Paul, MN.

Pam Danziger

Pamela N. Danziger is an internationally recognized expert in understanding the mind of the consumer.  She founded Unity Marketing in 1992 as a boutique market research firm specializing in consumer insights for marketers and retailers that sell luxury goods and experiences to the ‘masses as well as the classes.’  Unity doesn’t just field market research studies; rather we delve into the psychology that motivates and empowers luxury consumers in the marketplace.  What sets us apart from the rest is our focus on consumer psychology – in other words, ‘why people buy.’

Her trademark ‘why people buy’ approach is founded on a passion for data coupled with a need to understand what drives and motivates consumers as they shop.  Thus her work includes both qualitative and quantitative research methodologies.

In recognition of her ground-breaking work in the luxury consumer market, Pam received the Global Luxury Award presented by Harper’s Bazaar for top luxury industry achievers in 2007.  Click this link for a selective  list of Unity Marketing’s recent clients.

She also the author of three books on consumer psychology and behavior.  Her latest, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience (Chicago: Kaplan, October 2006), focuses on the shoppers’ experience and how retailers can enhance that experience by making their shop pop. In addition, she wrote Let Them Eat Cake: Marketing Luxury to the Masses as well as the Classes (Chicago: Dearborn Trade Publishing, 2005) and Why People Buy Things They Don’t Need (Chicago: Dearborn Trade Publishing, 2004).

A highly sought after keynote speaker, Danziger has recently addressed large conference audiences, including Global Luxury Forum, Global Shop, National Retail Federation, The Conference Board, American Nursery and Landscape Association, Casual Furniture Market, The Luxury Show by JCK, National Plumbing and Hardware Association’s Annual Convention, International Housewares Association, Fine Furnishings International’s Luxury Cake Walk at High Point and many others.

She also speaks in support of corporate sales and advertisers’ meetings, for clients such as Cayman Islands Tourism Board, Crystal Cruises, Marie Claire magazine, Cartier, Architectural Digest, Domino magazine, Spring Air, Forte Buying Group, Stearns & Foster, House & Garden magazine, Baccarat, Prudential Fine Homes, RELO, Interiors by Decorating Den, Department 56, Polo Ralph Lauren, and others.

She has appeared on NBC’s Today Show, CBS News Sunday Morning, Fox News’ Neil Cavuto Show, NPR’s Marketplace, and CNN In the Money and is frequently called upon by the Wall Street Journal, New York Times, Businessweek, Forbes, USA Today, Associated Press, Los Angeles Times, Chicago Tribune, Women’s Wear Daily and other business and consumer publications for commentary and analysis. She holds a B.A. Degree in English Literature from Pennsylvania State University and a Master of Library Science degree from the University of Maryland.

In addition to custom research investigations for clients, Unity Marketing also publishes syndicated market research studies on the luxury market, giftware and gifting, jewelry, art and wall decor, tabletop, outdoor living and decorating, and other consumer markets.

Ori Brafman

Born in Israel and raised in El Paso, Texas, Ori Brafman has been a lifelong entrepreneur in business, government, and the nonprofit sector. His projects include launching healthy fast food restaurants, leading political and advocacy campaigns, and co-founding Courtroom Connect, a wireless network company. In 2001, Ori co-founded a network of more than 1000 CEOs working for peace and economic development projects. The network was supported by the likes of venture capitalist John Doerr and the Ford Foundation and has catalyzed projects in the Middle East, Africa, North America, Europe, and Asia. Most recently, Ori has facilitated a course at the Stanford Graduate School of Business.

Ori’s first book, The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations (Penguin Portfolio) was released in October 2006, and is currently in its 16th printing. Fast Company, Newsweek, and Kirkus Reports found the book to be rewarding, credible, and convincing. Klaus Schwab, founder and executive chairman of the World Economic Forum, said, “as a result of reading The Starfish and the Spider, I proposed ten action points for my organization.” Pierre Omidyar, founder and chairman of eBay, described the book as “compelling and important.” And Jack Covert of 800CEO summed it up: “I love this book.”

Ori wrote his second book, Sway: The Irresistible Pull of Irrational Behavior (Doubleday, June 2008) with his brother, Rom. The two are working on their next title.

Ori has appeared on BBC, National Public Radio, Wall Street Journal/MarketWatch video, Fox News, CSPAN, AP Video, and National-Cable-Radio among others. He has presented before audiences at Microsoft, Amazon, Televisa, Stanford Business School, Harvard Business School, and many others.
Ori holds a BA in peace and conflict studies from UC Berkeley and an MBA from Stanford University Graduate School of Business.

Dan Ariely

My immersive introduction to irrationality took place many years ago while I was overcoming injuries sustained in an explosion (here is a description of my experiences in the hospital). The range of treatments in the burn department, and particularly the daily “bath” made me face a variety of irrational behaviors that were immensely painful and persistent. Upon leaving the hospital, I wanted to understand how to better deliver painful and unavoidable treatments to patients so I began conducting research in this area (see picture below).

After completing this initial research project, I became engrossed with the idea that we repeatedly and predictably make the wrong decisions in many aspects of our lives and that research could help change some of these patterns. A few years later, decision making and behavioral economics dramatically influenced my personal life when I found myself using all of the knowledge I’d accumulated in order to convince Sumi to marry me (a decision that was in my best interest but not necessarily in hers). After managing to convince her, I realized that if understanding decision-making could help me achieve this goal, it could help anyone in their daily life.

Predictably Irrational, is my attempt to take research findings in behavioral economics and describe them in non academic terms so that more people will learn about this type of research, discover the excitement of this field, and possibly use some of the insights to enrich their own lives. In terms of official positions, I am the James B. Duke Professor of Behavioral Economics at Duke University, a visiting professor at MIT’s Media Laboratory, and a founding member of the Center for Advanced Hindsight. (Click here for a short version of my bio, and click here for an extended version of my bio)

My free time is spent working on a guide to the kitchen and life—Dining Without Crumbs: The Art of Eating Over the Kitchen Sink—and of course, studying the irrational ways we all behave.