Jack Trout

Instrumental in developing the vital approach to marketing known as “positioning,” he is responsible for some of the freshest ideas to be introduced into marketing thinking in the last several decades.

Jack Trout is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 13 countries. Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world. The firm has done work for AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard, Procter & Gamble, Southwest Airlines and other Fortune 500 companies.

Jack Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.

With Al Ries he co-authored the industry classic, Positioning: The Battle for Your Mind, which was published in 1980. In 1985 he and Al Ries wrote a second best-selling book entitled Marketing Warfare. Positioning and Marketing Warfare are now published in 14 languages. In 1988 Bottom-Up-Marketing was published. In 1993 their book, The 22 Immutable Laws of Marketing became the marketing bible. It outlined the basic reasons why marketing programs succeed or fail in the competitive nineties.

Jack Trout closed the circle with the sequel to Positioning in 1995. Entitled The New Positioning it takes the world’s No. 1 business strategy to a new level. It became a Business Week best seller and has already been translated into 16 languages.

This was followed by The Power of Simplicity – A Management Guide To Cutting Through the Nonsense And Doing Things Right.

Then it was Differentiate or Die – Survival in Our Era of Killer Competition which presented the keys to survival in a killer global economy. This has also become a best seller.

His latest books are entitled Big Brands Big Trouble and The Genie’s Wisdom. They explain why the marketing process is so important for senior management to learn and practice.

Jack Trout is President of Trout & Partners Ltd., where he supervises a global network of experts that apply his concepts and develop his methodology around the world. Trout is recognized as the world’s foremost marketing strategist; his concept of “positioning” has become the world’s #1 business strategy. Trout writes a bimonthly column for Forbes

WOW…  and a big fat Apology.

We knew this program would really resonate with people but we never thought it would have the amount of activity it did.  Needless to say, it chocked our servers.

All of us here want to say sorry to all the disappointed people that could not get on the web cast because as you can see all the people that were able to attend absolutely loved it.

Again, we are sorry and we will have more horsepower for this Thursday’s call so don’t miss it.

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League Of Extraordinary Minds – Discovery Session 1 Webcast

Be sure to join us for our first discovery session webcast in our 6 week series this Thursday October 29th at 8:00pm.
If you haven’t already registered for the webcasts you can do so here

You won’t want to miss this historic event as Jay Abraham and Rich Schefren interview this first group of panelists which includes:

• Michael Bosworth
• Stephen MR Covey
• Bert Decker
• Russell Granger
• Kevin Hogan
• Joseph Jaffe
• Jack Trout

Be sure to come ready to listen intently and take notes as Rich and Jay dig deep to get answers to tough questions like:

1.    What’s the single biggest strategy for moving from distrust, dubious, and suspect to seismic credibility and what’s the single biggest action our members should do first and why?

2.    There are 2 aspects to credibility – quick fix and long term remediation – What actions would you recommend that can be taken quickly and what actions would you recommend that are more long term and self-sustaining?

3.    Most Entrepreneurs do not think of themselves as not being credible, trustworthy or believable – so what’s the best way to get an unbiased viewpoint of what we are really conveying to the marketplace and how do we develop thick enough skin to see ourselves as we really are ?

4.    Let’s talk about specific tactics – How would you suggest our members make each contact point with their market – more effective?  Whether it be customer service, marketing, advertising, or simply describing the attributes of their products or services?

5.    If you were to give each of our members an exercise that would constantly put them on the path to growing their trust, believability, and credibility, what would you recommend? What benefits will accrue by doing it and why?

6.    Of all the things you’ve researched, written, and presented on what’s the single biggest distinction, realization, insight that you need to get across to this group that hasn’t been covered so far, and why?

7.    Through the lens of your expertise; What one question do you wish we would have asked you, that we didn’t, that relates to helping members on this call make their business more profitable, more successful, more competitively advantageous right now and into the future? Why is it an important question? And had we asked, what would your answer be?

The answers and secrets these experts reveal during this 90 minute event will completely blow you away! Fortune 500 companies pay these guys tens of thousands of dollars for information like this that Jay and Rich are extracting for you for FREE!

Don’t miss this exclusive webcast.  It will not be re-played. To get all the details, register here

After you’ve listened to the webcast, please come back to this page and let us know the biggest insights and takeaways you gained from the panel. We have some special surprises for those of you with the best comment!