Posts Tagged ‘panelist’

Paul Cherry

Performance Based Results founder and managing partner, Paul Cherry has over 20 years experience in sales training, leadership development, sales coaching and leadership coaching. To date, he has helped over 1,200 organizations in every major industry ranging from family-owned small businesses to leading Fortune 500 companies. 84% of clients report on average a 12:1 ROI from his training programs as the emphasis is on reinforcement and accountability. He is also one of the foremost experts on sales questioning methods and techniques.

Christophe Morin

With over 25 years of marketing and business development experience, Christophe’s passion has always been to understand and predict consumer behavior.

Before joining SalesBrain, Christophe was Chief Marketing Officer for Star Networks, a public company that develops private networks for Fortune 500 companies. Previously, he was VP of Marketing and Corporate Training for Canned Foods, Inc, the largest grocery remarketer in the world.

During a six-year tenure as President and C.E.O. of French-owned Doublet Manufacturing, Inc, , he won a highly competitive multi-million dollar Olympic bid in 1996.

Christophe graduated from ESC Nantes with a BA in Marketing, and received an MBA from Bowling Green State University. He is currently pursuing a Phd in Media Psychology with Fielding Graduate Institute in Santa Barbara, California.

Dan Hill

Dan Hill, Ph.D., founder and president of Sensory Logic, Inc., is a recognized authority on the role of emotions in consumer and employee behavior. In launching the company, Dan was inspired by breakthroughs in brain science which challenge traditional ideas of understanding, and by facial coding as an aid in measuring people’s decision-making process for consumer insight testing.

In 1998 Dan Hill started Sensory Logic, Inc., a scientific, research-based consultancy that specializes in gauging and helping to enhance companies’ sensory-emotional connection with consumers.

Dan is a frequent speaker around the world and has appeared on CNN and FOX, as well as on NPR’s Marketplace, CNBC and CNNfn. His extensive press coverage in print includes The Wall Street Journal, The New York Times, China Forbes, BusinessWeek and Business 2.0.

Sensory Logic’s unique research combination of eye tracking and facial coding to measure consumers’ split-second, intuitive reaction to advertising and products led Dan to publish two books. Body of Truth: Leveraging What Consumers Can’t or Won’t Say (John Wiley & Sons 2003) was a Fast Company Book of the Month nominee, and rated as one of the three most important business books of 2004 by DDI Magazine. His latest book is the critically-acclaimed Emotionomics: Winning Hearts and Minds (Beaver Pond Press 2007), which explores both the marketplace and workplace, received much notable praise in advance of its release.

Raised in Minnesota and Italy, Dan received his Ph.D. from Rutgers University following studies at Brown University, Oxford University, and St. Olaf College. Dan and his wife, Karen, a clothes designer, live in St. Paul, Minnesota.

Dan Hill is a recognized authority on the role of emotions in consumer and employee behavior with over a decade of experience running his scientific, emotional insights consultancy: Sensory Logic, Inc. Its unique research tool, facial coding, is highlighted in Malcolm Gladwell’s best-seller Blink and is used by the CIA and FBI.

A frequent speaker at business conferences and seminars from coast to coast, as well as in Europe and Asia, Dan’s blue-chip clients have included Target, Toyota, General Motors, American Express, Capital One, Nokia, GlaxoSmithKline, among dozens of other major brands.

Dan has appeared on FOX NEWS, CNN, and MSNBC regarding his analysis of the 2008 Presidential Election. Press coverage of Dan and his company include The New York Times, USA Today, The Wall Street Journal, Advertising Age, TIME.com, China Forbes, Entrepreneur, LA Times and Kiplinger’s.

In the fall of 2008, Kogan Page re-released his second book, Emotionomics, Winning Hearts and Minds with a new foreword written by Sam Simon, co-creator of The Simpsons. Dan’s first book, Body of Truth: Leveraging What Consumer’s Can’t or Won’t Say was released in 2003 and was a Fast Company Book of the Month nominee.

Dan received his Ph.D. from Rutgers University following studies at Brown University, Oxford University, and St. Olaf College. Dan and his wife, Karen Bernthal, a clothing designer, live in

St. Paul, MN.

Pam Danziger

Pamela N. Danziger is an internationally recognized expert in understanding the mind of the consumer.  She founded Unity Marketing in 1992 as a boutique market research firm specializing in consumer insights for marketers and retailers that sell luxury goods and experiences to the ‘masses as well as the classes.’  Unity doesn’t just field market research studies; rather we delve into the psychology that motivates and empowers luxury consumers in the marketplace.  What sets us apart from the rest is our focus on consumer psychology – in other words, ‘why people buy.’

Her trademark ‘why people buy’ approach is founded on a passion for data coupled with a need to understand what drives and motivates consumers as they shop.  Thus her work includes both qualitative and quantitative research methodologies.

In recognition of her ground-breaking work in the luxury consumer market, Pam received the Global Luxury Award presented by Harper’s Bazaar for top luxury industry achievers in 2007.  Click this link for a selective  list of Unity Marketing’s recent clients.

She also the author of three books on consumer psychology and behavior.  Her latest, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience (Chicago: Kaplan, October 2006), focuses on the shoppers’ experience and how retailers can enhance that experience by making their shop pop. In addition, she wrote Let Them Eat Cake: Marketing Luxury to the Masses as well as the Classes (Chicago: Dearborn Trade Publishing, 2005) and Why People Buy Things They Don’t Need (Chicago: Dearborn Trade Publishing, 2004).

A highly sought after keynote speaker, Danziger has recently addressed large conference audiences, including Global Luxury Forum, Global Shop, National Retail Federation, The Conference Board, American Nursery and Landscape Association, Casual Furniture Market, The Luxury Show by JCK, National Plumbing and Hardware Association’s Annual Convention, International Housewares Association, Fine Furnishings International’s Luxury Cake Walk at High Point and many others.

She also speaks in support of corporate sales and advertisers’ meetings, for clients such as Cayman Islands Tourism Board, Crystal Cruises, Marie Claire magazine, Cartier, Architectural Digest, Domino magazine, Spring Air, Forte Buying Group, Stearns & Foster, House & Garden magazine, Baccarat, Prudential Fine Homes, RELO, Interiors by Decorating Den, Department 56, Polo Ralph Lauren, and others.

She has appeared on NBC’s Today Show, CBS News Sunday Morning, Fox News’ Neil Cavuto Show, NPR’s Marketplace, and CNN In the Money and is frequently called upon by the Wall Street Journal, New York Times, Businessweek, Forbes, USA Today, Associated Press, Los Angeles Times, Chicago Tribune, Women’s Wear Daily and other business and consumer publications for commentary and analysis. She holds a B.A. Degree in English Literature from Pennsylvania State University and a Master of Library Science degree from the University of Maryland.

In addition to custom research investigations for clients, Unity Marketing also publishes syndicated market research studies on the luxury market, giftware and gifting, jewelry, art and wall decor, tabletop, outdoor living and decorating, and other consumer markets.

Robert Cialdini, Ph.D.

Robert Cialdini, Ph.D.

Influence, Negotiation, Communication, Management, Leadership, Sales

Harvard Business Review lists Dr. Cialdini’s research in breakthrough ideas for today’s business agenda.

Influence has been listed on the New York Times Business Best Seller List.

Fortune Magazine lists Influence in their 75 Smartest Business Books

Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science & Practice, Influence: The Psychology of Persuasion, and Yes! 50 Scientifically Proven Ways To Be Persuasive are the results of over 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold nearly two million copies. Influence has been published in twenty-four languages and is the top sales & marketing of CEO Read’s 100 Top Business Books of All Time. Influence and Yes! have been ranked on the New York Times and Business Week best sellers list.

“This book is the de facto standard to learn the psychology of persuasion. If you don’t read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.” – Guy Kawasaki, CEO, Garage

In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.

Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini holds dual appointments at Arizona State University. He is a W.P. Carey Distinguished Professor of Marketing and Regents’ Professor of Psychology, where he has also been named Distinguished Graduate Research Professor.

Media coverage of Dr. Cialdini and his research include:

• Dateline NBC
• CNBC
• CNN
• ABC
• Washington Post
• The New York Times
• On Wall Street
• Forbes Magazine
• Chicago Tribune
• USA Today
• London Times
• Scientific American
• Los Angeles Times
• Psychology Today
• Selling Power
• Sales and Marketing Magazine
• Leader to Leader Magazine
• The Atlantic Journal
• The Denver Post
• The New York Times
• Harvard Business Review
• Fortune Magazine

Dr. Cialdini is President of INFLUENCE AT WORK, an international consulting, strategic planning and training organization based on the Six Principles of Influence.

Dr. Cialdini’s clients include such organizations as Google, Advanta, IBM, Washington Mutual Group of Funds, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, Northern Trust, Prudential, The Mayo Clinic,Glaxo Wellcome, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.

Ori Brafman

Born in Israel and raised in El Paso, Texas, Ori Brafman has been a lifelong entrepreneur in business, government, and the nonprofit sector. His projects include launching healthy fast food restaurants, leading political and advocacy campaigns, and co-founding Courtroom Connect, a wireless network company. In 2001, Ori co-founded a network of more than 1000 CEOs working for peace and economic development projects. The network was supported by the likes of venture capitalist John Doerr and the Ford Foundation and has catalyzed projects in the Middle East, Africa, North America, Europe, and Asia. Most recently, Ori has facilitated a course at the Stanford Graduate School of Business.

Ori’s first book, The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations (Penguin Portfolio) was released in October 2006, and is currently in its 16th printing. Fast Company, Newsweek, and Kirkus Reports found the book to be rewarding, credible, and convincing. Klaus Schwab, founder and executive chairman of the World Economic Forum, said, “as a result of reading The Starfish and the Spider, I proposed ten action points for my organization.” Pierre Omidyar, founder and chairman of eBay, described the book as “compelling and important.” And Jack Covert of 800CEO summed it up: “I love this book.”

Ori wrote his second book, Sway: The Irresistible Pull of Irrational Behavior (Doubleday, June 2008) with his brother, Rom. The two are working on their next title.

Ori has appeared on BBC, National Public Radio, Wall Street Journal/MarketWatch video, Fox News, CSPAN, AP Video, and National-Cable-Radio among others. He has presented before audiences at Microsoft, Amazon, Televisa, Stanford Business School, Harvard Business School, and many others.
Ori holds a BA in peace and conflict studies from UC Berkeley and an MBA from Stanford University Graduate School of Business.

Dan Ariely

My immersive introduction to irrationality took place many years ago while I was overcoming injuries sustained in an explosion (here is a description of my experiences in the hospital). The range of treatments in the burn department, and particularly the daily “bath” made me face a variety of irrational behaviors that were immensely painful and persistent. Upon leaving the hospital, I wanted to understand how to better deliver painful and unavoidable treatments to patients so I began conducting research in this area (see picture below).

After completing this initial research project, I became engrossed with the idea that we repeatedly and predictably make the wrong decisions in many aspects of our lives and that research could help change some of these patterns. A few years later, decision making and behavioral economics dramatically influenced my personal life when I found myself using all of the knowledge I’d accumulated in order to convince Sumi to marry me (a decision that was in my best interest but not necessarily in hers). After managing to convince her, I realized that if understanding decision-making could help me achieve this goal, it could help anyone in their daily life.

Predictably Irrational, is my attempt to take research findings in behavioral economics and describe them in non academic terms so that more people will learn about this type of research, discover the excitement of this field, and possibly use some of the insights to enrich their own lives. In terms of official positions, I am the James B. Duke Professor of Behavioral Economics at Duke University, a visiting professor at MIT’s Media Laboratory, and a founding member of the Center for Advanced Hindsight. (Click here for a short version of my bio, and click here for an extended version of my bio)

My free time is spent working on a guide to the kitchen and life—Dining Without Crumbs: The Art of Eating Over the Kitchen Sink—and of course, studying the irrational ways we all behave.

Stephen M. R. Covey

Stephen M. R. Covey is co-founder and CEO of CoveyLink Worldwide. A sought-after and compelling keynote speaker and advisor on trust, leadership, ethics, and high performance, he speaks to audiences around the world. He is the author of The SPEED of Trust, a groundbreaking and paradigm-shifting book that challenges our age-old assumption that trust is merely a soft, social virtue and instead demonstrates that trust is a hardedged, economic driver—a learnable and measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing. He advocates that nothing is as fast as the speed of trust and that the ability to establish, grow, extend, and restore trust with all stakeholders is the critical leadership competency of the new global economy. Covey passionately delivers that message and is dedicated to enabling individuals and organizations to reap the dividends of high trust.

Audiences and organizations alike resonate with his informed, practical approach to real-time issues that affect their immediate and long-term performance.

He is the former CEO of Covey Leadership Center, which, under his stewardship, became the largest leadership development company in the world. Covey personally led the strategy that propelled his father’s book, Dr. Stephen R. Covey’s The 7 Habits of Highly Effective People, to one of the two most influential business books of the 20th Century, according to CEO Magazine. A Harvard MBA, he joined Covey Leadership Center as a Client Developer and later became National Sales Manager and then

President & CEO. Under Covey’s direction, the company grew rapidly and profitably, achieving Inc. 500 status. As President & CEO, he nearly doubled revenues to over $110 million while increasing profits by 12 times.

During that period, both customer and employee trust reached new highs and the company expanded throughout the world into over 40 countries.  This greatly increased the value of the brand and company. The company was valued at only $2.4 million when Covey was named CEO, and, within three years, he grew shareholder value to $160 million in a merger he orchestrated with then Franklin Quest to form FranklinCovey.

Over the years, Covey has gained considerable respect and influence with executives and leaders of Fortune 500 companies as well as with mid- and small-sized private sector and public sector organizations he’s consulted. Clients recognize his unique perspective on real-world organizational issues based on his practical experience as a former CEO.

Covey currently serves on the board/advisory board of several entities, including the Human Performance Institute—the leader in energy management technology—where he serves as Advisory Board Chairman. Covey resides with his wife and children in the shadows of the Rocky Mountains.

Bert Decker

A true visionary, Bert Decker launched Decker Communications in 1979 to transform people’s lives – and that mission remains the same today. Bert’s passion for communications evolved from his early career as a successful filmmaker. After turning the camera on himself, he became keenly aware of the power of video feedback and the need for communications coaching. Since then, Bert has become a nationally recognized communications expert, appearing on the NBC TODAY Show several times, commentator on Presidential Debates, and featured on ABC’s 20/20 and dozens of other print and broadcast media.

Bert is entrepreneurial to his core. In addition to speaking and writing, he is the founder of seven companies and organizations, Chairman of the Advisory Board of The Salvation Army, and fancies himself an early adopter of all things tech.

Bert raised his three children in the Decker Method and is now working on his grandchildren. He and his wife Dru Scott live in San Francisco

Bert Decker is a national communications expert, best selling author and entrepreneur, founding the 100 person communications training company Decker Communications, Inc. He has been featured in the NY Times, Business Week, 20/20, as well as being the communications commentator for the NBC TODAY Show for the Presidential Debates.

• Coach to Charles Schwab, U.S. House Speaker Nancy Pelosi, former Mattel CEO’s John Ammerman and Jill Barrad, Olympians Bonnie Blair and Tom Dolan, SF 49er All-Pro Brent Jones, and dozens of other executives
• Founder of Decker Communications, Inc., the country’s leading publicly traded communications training company
• Consultant to Siemens, State Farm, and many others
• Professional Speaker and best selling author of “You’ve Got to Be Believed To Be Heard” and “Speaking With Bold Assurance”
• Co-producer of an Academy Award documentary
• Entrepreneur, founder of four companies, Chairman of Bold Assurance Ministries, NBC TODAY Show Communications Expert

Experience

• Founder and Chairman of Decker Communications, Inc., a leading communication training company for over 25 years.

• Coach to Charles Schwab, House Speaker Nancy Pelosi, Oakland A’s Manager Bob Geren, Olympian Bonnie Blair, SF 49er all pro Brent Jones, and dozens of other executives and leaders

• Consultant to Moody’s, Charles Schwab, Million Dollar Round Table, Accenture, State Farm, Knightsbridge and many others

• Communications Expert, appearing on the NBC TODAY Show several times, commentator on Presidential Debates, and featured on ABC’s 20/20 and dozens of other print and broadcast media

• Professional Speaker and Best Selling Author of “You’ve Got To Be Believed To Be Heard,” “Creating Messages That Motivate,” “Speaking With Bold Assurance” and other books and media

• Businessman and Entrepreneur, founder of seven companies and organizations, Founder of Bold Assurance Ministries, and Vice Chairman Advisory Board The Salvation

Army and others

• Co-producer of an Academy Award Documentary, the 20th Century Fox release, “Fillmore: The Last Days”

• Filmmaker of over 150 movies, commercials and documentaries

Education

Bachelor of Arts, Psychology, Yale University

About Decker Communications, Inc.

An executive development company, Decker Communications, Inc. specializes in coaching executives and leaders. Over the past 25 years, the firm has continued to evolve and enhance its signature programs to help individuals create for their listeners

the most effective communications experience possible.

Michael Bosworth

Helping individuals and organizations bring difficult-to-sell products and services to market.

In 1983, Mike Bosworth developed a new buyer-oriented sales methodology called Solution Selling, redefining the sales process for information technology sales specialists. Over the past twenty years, his hobby has been new sales and marketing ideas. These ideas have been taught, cited, sold, and referenced in top industry publications worldwide.

By 2000, the selling environment had changed. Companies were not so much integrating disruptive technology (a problem that Solution Selling    addressed) as they were continually improving or replacing the old technology. Bosworth, along with three former Solution Selling Affiliates, began to develop a methodology that specialized in helping companies integrate their tactical marketing with sales – CustomerCentric Selling.

Today, Bosworth enjoys his time innovating in the sales and marketing arenas. He develops new course content for Customer Centric Systems, serves on a number of advisory boards, acts as a venture capitalist, writes articles for various publications and is available for hire as a keynote speaker.

Michael Bosworth and John Holland are cofounders of CustomerCentric Selling. Bosworth is the author of the seminal bestseller Solution Selling. He has helped tens of thousands of salespeople and executives define and implement new selling methodologies. Holland, formerly with IBM’s General Systems Division, has trained hundreds of sales organizations in the United States, Europe, Australia, and Canada.